Introducing the Branding the Beltway Podcast: Looking to level up your Business to Government (B2G) Marketing game? Stacey Piper, a 25 year veteran of Government Marketing, shares actionable insider tips and real world case studies. If you are in the business of doing business with the government, this is the right podcast for you! We are talking Brand Awareness, Content Strategy, and Campaign Strategies that move the needle.
In the debut episode of Branding the Beltway, host Stacey Piper sits down with Hunter Gros, Director of Marketing and Client Services at VTech Solution, to unpack what true sales and marketing alignment looks like, especially in the high-stakes, long-cycle world of federal contracting.
With a background in both sales and marketing, Hunter brings a dual perspective to this CXO-level conversation. He emphasizes why research is the cornerstone of any go-to-market strategy and how marketing should function as both a brand builder and strategic enabler for business development and capture teams.
From newsletters and LinkedIn strategy to field research and conference presence, Hunter offers tangible KPIs and tactical takeaways for marketers and C-suite leaders alike. The discussion highlights how human connections, thought leadership, and smart content delivery can make your brand memorable and measurable, even in a space where everyone “does IT and cybersecurity.”
To connect with Hunter, follow him on LinkedIn here.
Learn more about Vtech Solution by visiting their website here.
Get in touch with host Stacey here, or visit Piper Strategies here.
If you liked listening to this episode, click here to view more in this series. To view all of our podcast series, visit our podcast page.