Updated December 11, 2025
OS Take: Additional details have now been posted detailing a recent award to this JV, led by a powerhouse duo.
“December 11, 2025 – Bixal, in partnership with Contrast & Co., is proud to announce a new contract award from the Alcohol and Tobacco Tax and Trade Bureau (TTB). Through our 8(a) joint venture, CRUX, we’ll lead service design and product strategy efforts to support the continued development of myTTB—TTB’s modern, secure, and user-centered digital ecosystem.
This work focuses on redesigning and replacing TTB’s legacy formulas and labeling systems with tools that better meet the needs of agency staff, industry partners, and the public.
“We’re helping TTB transform how it serves the public,” said Russell Flench, Director of Design Operations at Bixal. “This work brings together customer experience, product strategy, and agile delivery to ensure every new service is truly built around the people who use it.” More here.
Added September 24, 2025
This joint venture between 2026 Elev8 GovCon honoree Bixal, an organization determined to improve people’s lives through human-centered strategies and transformative technologies, and award-winning brand strategy and digital agency Contrast & Co. have secured a key 2 year Service Design Support Services task in support of the Alcohol and Tobacco Tax and Trade Bureau (TTB).
Awardee: CRUX JV, LLC
UEI: W6BLRYAGWE67
Funding Agency: TREASURY DEPARTMENT | ALCOHOL AND TOBACCO TAX AND TRADE BUREAU | OFFICE OF ASST ADMIN INFO RES/CIO
Award ID: 20341425P00023
Base and All Options Value (Total Contract Value): $4,245,282.16
Solicitation Number: 20341425Q00055
Number of Bidders: 1
Competition Type: 8(a) Sole Source
