CMS posts justification for Beneficiary Data Access and Medicare Account Experience (BDAMAX) task extension

Solicitation Number: RFP-CMS-260068J
Department/Ind. Agency: HEALTH AND HUMAN SERVICES, DEPARTMENT OF
Sub-tier: CENTERS FOR MEDICARE AND MEDICAID SERVICES
Task/Delivery Order Number:75FCMC23F0022
Contract Award Number: GS-35F-666GA
Authority: Follow-on Delivery Order Following Competitive Initial Order

CMS has a need for IT professional services to support development and operations of BDAMAX. The principal support tasks include Continuous Integration/Continuous Delivery (CI/CD), release support, outage support, monitoring, application and development configuration, infrastructure support, and independent testing. Six (6) months of performance is being proposed to be added via a negotiated contract modification in order to extend the current period of performance to May 18, 2026 to allow CMS and the BDAMAX contractor to complete key strategic deliverables outlined in the team’s Program Increment (PI) schedule without introducing significant risks and potential delays.

People with Medicare increasingly expect interactions with Medicare to include information that is current, personalized and relevant to their immediate situation. These expectations will continue to grow as more web-savvy consumers age into the program. To meet the expectations of a modern health care insurer, CMS has enhanced Medicare information channels to provide a more integrated, personalized and seamless customer service experience. The program is externally branded as “eMedicare.”

The eMedicare initiative intends to deliver enhancements to the customer experience of Medicare beneficiaries. There is a cohesive, multi-year strategy of consumer data integration and web product development to modernize Medicare.gov and improve access to personal health care data. The roadmap for this program reflects multiple efforts across CMS and will enhance opportunities for consumers to:

• Go digital.
• Self-serve.
• Enjoy a seamless multi-channel customer service experience.

The Beneficiary Data Access and Medicare Account Experience (BDAMAX) contract supports the evolution of the Medicare digital customer experience by:

• Improving the authenticated experience within the Medicare.gov website (i.e., the
Medicare account).
• Maturing the data, data management, and data use capabilities of the underlying data store (i.e., Beneficiary Experience Data Analytics Platform (BEDAP) as a service).
• Implementing and improving outreach and marketing capabilities, including, but not limited to, analytic and reporting services as well as user experience improvements…

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