Dr. Bob Frey Talks Project 2025, DoD Transformation, and Strategic Pivots for CEOs

In this episode of The Peel, David Blackburn sits down with Dr. Bob Frey, renowned author, educator, and Co-Owner of Successful Proposal Strategies, to connect the dots between what’s happening inside today’s federal acquisition landscape and what GovCon leaders need to be doing right now to align.
Dr. Bob, whose clients have won over $8B in federal contracts, brings a rare depth of expertise shaped by nearly two decades of proposal strategy, six editions of his seminal book Successful Proposal Strategies for Small Businesses, and experience training more than 4,000 professionals across industry and government.
Fresh off the DoD Vanguard 250 event featuring insights from the Air Force, Navy, and the Chief Digital and AI Office, David and Dr. Bob unpack the striking alignment between current DoD priorities and the directional cues outlined in Project 2025, recent Executive Orders, and Cabinet-level policy signals.
You’ll hear how companies can and should interpret the acquisition keywords embedded in Project 2025, but not without also understanding how those map to Section M of a FAR-based RFP. This isn’t about theory. It’s about how CEOs and proposal teams pivot with precision and meet the moment.
For those navigating the changing tides of Federal acquisition, this conversation offers a timely and pragmatic lens into how to stay relevant, smart, and competitive.
Listen in for:
  • A recap of the DoD Vanguard 250’s most telling signals
  • How Project 2025 and recent Executive Orders are reshaping proposal strategy
  • Tactical tips for aligning your capture and proposal approach in 2025
  • What GovCon CEOs should be doing right now to future-proof their strategy

This is a must-listen for leaders who want to move from reactive to ready.

Click here to listen on Spotify.

Reach out to Dr. Bob directly via email to receive PDF files of his analyses of Project 2025, signed Executive Orders (EOs) from 2025 thus far, and updated websites for Federal Cabinet-levels agencies. Email: rfrey@proposal23.com

Forum attendees and participants may purchase his latest proposal book, Successful Proposal Strategies On-the-Go! at Amazon: Successful Proposal Strategies On-the-go!: Frey, Robert: 9781685690137: Amazon.com: Books

Companies may also purchase this book directly through the publisher, Artech House, Inc., in Boston and London here. The price is lower at Artech House compared to Amazon.

If you liked listening to this episode, click here to view more in this series. To view all of our podcast series, visit our podcast page.

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